
Hi, I'm Julianna,
a senior product designer,

a complexity cracker,

a craftsperson,
a strategic thinker,

and an impact maker.
I design scalable FinTech, SaaS, AI, and B2B products that drive revenue, retention, and efficiency—by turning complexity into clarity. With deep experience in end-to-end UX, 0→1 product development, UX strategy, and design systems, I craft solutions that scale thoughtfully. I’m collaborative, data-informed, and grounded in system thinking—because great UX happens when strategy, craft, and execution align.
Generative UI Exploration for Compass
Exploring what happens when an agent doesn’t just interact with the product — it shapes the interface.
Subscription Manager Redesign
Revamp the experience of creating subscription, resulting in 2x revenue growth and a 50% reduction in operational costs.
All
Product
Process
Design system
Learning & Sharing
I design products that make an impact.
Optimizing workflows excites me—and benefits the team.
I'm experienced in building systems that scale.
Led platform design pattern update and migrate 188 pages to a new design system across 13 products
Design System
Design Operation
Enterprise Design
System Thinking
Design System
Coming Soon
Update a massive design system with >8000 components in Figma without breaking it
Design System
Design Operation
System Thinking
Enterprise Design
Coming Soon
I share my knowledge and experience as I learn.
Julianna












